Greening the Corporation: Management Strategy and the Environmental Challenge

Paperback  198pp  ISBN 9781853837722      £25.00

Corporate responses to environmental challenges are hotly debated, and they are often held directly or indirectly responsible for significant worldwide environmental destruction. A number of corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as 'the greening of the corporation' is fraught with contradictions since the foremost aim of corporations is to earn profits.

In this unique book, Robbins examines traditional and social€environmental corporate cultures, green management styles, environmental regulatory systems in North America, Europe and Asia and social auditing.

He analyses the approaches of four major international companies - ARCO Chemical, Ben & Jerry's, Shell and The Body Shop - and by identifying common elements, he develops a management model to resolve the dilemmas and to combine environmental and business objectives.

CONTENTS

List of Tables
Acronyms and Abbreviations
Acknowledgements
Preface

1. Environmental Challenges and Corporate Responses
   Introduction
   Atmosphere
   Toxic chemicals and hazardous waste
   Freshwater
   Land
   Oceans
   Biotechnology and biological diversity
   Corporate response to specific environmental challenges
      Management responses
   Conclusion

2. Theories of Corporate Greening
   Introduction
   Ecological modernization
      The discourse of ecological modernization
      Ecological modernization theory
      Three key aspects of ecological modernization
   The sociology of management
      Rational choice theory
      Organizational theory
      Corporate culture
   Green economics and business
      Environmental economics
      The greening of business
      Business ethics and the environment
   Conclusion

3. Corporate Management of Environmental Challenges
   Introduction
   Corporate environmental management structures: Policies
   Summary of corporate policies
   Corporate environmental management structures: Programmes
      Sustainable development issues
   Summary of corporate environmental management structures
   Corporate environmental management styles
      Compliance oriented management
      Preventive management
      Strategic environmental management
      Sustainable development management
   Summary of corporate environmental management styles
   Conclusion

4. An Analysis of Two Corporations with a Traditional Corporate Culture
   Introduction
   ARCO Chemical Company
      Environmental policy
      Environmental record
   Summary: ARCO Chemical Company
   Shell
      Environmental policy
      Environmental record
   Summary: Shell
   Conclusion

5. An Analysis of Two Corporations with a 'Social-environmental' Corporate Culture
   Introduction
   The Body Shop
      Environmental policy
      Environmental record
   Summary: The Body Shop
   Ben & Jerry's
      Environmental policy
      Environmental record
   Summary: Ben & Jerry's
   Conclusion

6. Greening the Corporation: Shades of Green
   Introduction
   Ecological modernization as institutional learning
   Ecological modernization as technocratic project
   Ecological modernization as cultural politics
   Structures, styles and cultures
   Implications for further study
   Policy implications
   Conclusion

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