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Aquaculture Marketing Handbook
Carole Engle and Kwamena Quagrainie
Blackwell
April 2006
Hardcover 288 pp., 105 illus. ISBN 9780813816043
£59.00
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Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide.
The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that
is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly,
how-to perspective The Aquaculture Marketing Handbook will provide the reader with the tools necessary to
evaluate and adapt to changing market conditions.
The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding
aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated
bibliography and webliography that provide descriptions to key additional sources of information.
Written by authors with vast international aquaculture marketing experience, The Aquaculture Marketing Handbook
is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the
professional field. The body of knowledge presented in this book will also make it a valuable reference for
even the most experienced aquaculture professional.
Contents
- Seafood and Aquaculture Markets
- Demand and Supply of Seafood and Aquaculture Products
- Aquaculture Marketing Concepts
- Aquaculture Growers and their Marketing Choices
- Seafood and Aquaculture Product Processing
- Participation and Leadership In Marketing
- Marketing by Farmer Groups
- Wholesaler Marketing
- Market Trends
- The International Market for Seafood and Aquaculture Products
- Policies and Regulations Governing Aquaculture Marketing in the United States
- Planning Marketing Strategies (Identifying Target Markets)
- Marketing Research Methodologies
annotated bibliography of aquaculture marketing information sources
annotated webliography of sources of data and information for aquaculture marketing
glossary of terms
index
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